If you are a fan of spy movies, you will find gadgets not yet invented come to life. Fingerprint scan. Voice activation. Facial recognition. QR Codes.

With these technological breakthroughs, one might think they are living in the realm of science fiction. But many changes in the field of technology allowed us to utilise these advancements.

Facial recognition is one of those technologies whose potential was introduced to us through the big screen. What seemed to be an impossible mission is now used commonly to provide security.

 

History of Facial Recognition

digital facial recognitionBetween 1964 and 1965, using computers for human face recognition began. The distance is automatically computed through various landmarks of the face, and identity is determined. That was the start of a new biometric system - Facial Recognition Technology.

Since the early 2010s, the use of facial recognition technology has developed. 2017 saw a significant breakthrough in the use of facial recognition. Apple launched its new model of the iPhone, and iPhone X integrated the use of facial recognition to unlock with FaceID.

 Here are areas that use facial recognition technology:

 

Security

In addition to catfishing; online scams and identity fraud have increased as we move towards digitalisation.

Scammers find ways to breach security systems and gain unauthorised access to data stored in the cloud. Unauthorised access can lead to the theft of sensitive information such as usernames, passwords, credit card details, and other personal information.

Multi-factor Authentication is a method of authentication requiring the user to provide multiple verification factors to gain access to sensitive data. There are three types of MFA methods:

Knowledge

You have personal knowledge of these things, e.g. passwords, pins, and security questions.

Possession

You own things, such as your credit card or smartphone.

Inherence

These are things that are unique to you, such as biometrics. You can qualify the following under inherence: fingerprints or voice recognition. It is also where we can categorise facial recognition.

The use of facial recognition can streamline processes, allowing access to applications and other online services.

 

secured personal dataEstablishments/Commercial Spaces

Many establishments are also moving towards digitalisation in securing entry into their premises. For example, facial recognition biometrics is used to determine a person's identity and allow them entry if deemed safe.

Apple is also not the only brand that integrated facial recognition into its security upgrade. Samsung and other big phone brands have also incorporated the same. This is done majorly for the convenience of unlocking your phone without entering a password. Smart doorbells now allow the homeowner to view the person requesting entry to their homes. Office space managers also encourage using mobile apps to reserve space or make appointments. Even public transportation, schools, and other areas use facial recognition technology.

 

Financial Services

Most banking institutions also have digital platforms to conduct faster and hassle-free transactions. In addition, banks are now moving towards using facial recognition to verify the user's identity.

Customers are asked to provide a document that displays their photos. The application will then require them to take a selfie and establish the live identity of the user.

'How do they determine whether the person in the document and the person in the self-captured photo are the same?' You may ask.

The technology will conduct a likeness check where the facial landmarks will play an important role. They calculate eye placement, distances between each other and the chin, and other pertinent details.

If you have experience applying to any of these online platforms, you know that they sometimes ask you to 'nod' or 'blink'. They refer to this as the "liveness" check to determine if the selfie is from a live person and not doctored.

 

Healthcare

Expedited and secured access to medical information is a focus of development in the health field, even more so after the pandemic,since access to medical records has become increasingly valuable.

This information is confidential and has been the subject of cybercrimes involving identity theft. The patients and care providers cannot afford the risk of compromised passwords. Hence, biometric scanning makes it convenient to access any sensitive information.

In the delivery of care front, using biometrics provides faster access to medical records and a patient's history. As a result, medical professionals can immediately administer treatment based on the patient's overall health. And make care decisions better, improving the quality of care and helping save lives.

 

Law enforcement

There is a reported increase in the use of facial recognition technology among law enforcement agencies. Mugshots from arrestees are collected by law enforcement officers and compared with face recognition databases.

Once the photo of an arrestee is taken, it will be added to databases for scanning whenever law enforcement agents conduct another criminal search.

Mobile face recognition also makes it convenient for law enforcement officers. For example, with handheld devices, photos of a driver or a pedestrian in the field may be taken and immediately compared with one from face recognition databases to attempt an identification.

Some video surveillance systems are linked to biometrics data and criminal databases. These systems are installed with face recognition allowing agencies to scan footage taken by these cameras in real time and determine the identity of a known criminal or persons of interest in a heavily crowded place.

 

Airport border and Control

Airports around the world are now integrating the use of facial recognition in their operations.

The use of facial recognition reduces waiting time for travelers and allows the improvement of airport security. In addition, it is convenient for travelers to skip long lines and walk through an automated ePassport control system to reach the gate faster.

It is expected that airports and border crossings will use facial recognition to enhance security at large-scale events such as general assemblies or the Olympics.

 

Social Media and Applications

Social media companies and app developers have heavily utilised facial recognition technology. Facebook used facial recognition to help identify faces featured in photos of Facebook users.

Several other applications also use facial recognition. And growth may be seen exponentially through social apps that facilitate the creation of avatars and stickers based on the person’s facial features and appearance.

Some of these applications and social media sites also use facial recognition for security.

 

Retail and Advertising

Commercial establishments are also seizing the opportunity in the advertising field. A start-up company in the Philippines, AdMov, installed tablets in taxis with facial recognition technology. The software will select the kind of advertisement to display based on your mood as determined by the system.

AdMov is also taking it a step further by tracking eyeball movement and detecting if the passenger is disengaged, and it changes the programme and strategy accordingly.

Marketers are utilising facial recognition to improve consumer experiences. Some companies use facial recognition to gauge people’s reactions and better understand the audience's preferences.

Although there are some concerns about the use of facial recognition technology, implementation has been slow because of privacy concerns from most people.

 

using facial recognition biometrics

Conclusion

The technology behind facial recognition is becoming increasingly sophisticated. It offers exciting possibilities for safeguarding sensitive information, better estimating who will click on specific ads or purchase certain products, and even identifying individuals who may be dangerous or prone to criminal activity.

Facial recognition is a complex and challenging technology, but it's a technology that's here to stay. Organisations worldwide have already implemented facial recognition in various security systems, and we can expect to see these implementations become more prevalent. It's a new way of thinking about security.

product design data

5 Important Ethical Considerations in Product Design

Explore critical ethical considerations in product design, from accessibility and user privacy to data security and digital well-being. Learn more now.

read more
product designer digital tool

How to Create a Successful Product Design Portfolio

Impress potential clients and employers with a curated product design portfolio highlighting your expertise. Crafted for success in New Zealand.

read more
industrial designers NZ

Navigating Intellectual Property in Industrial Design

Learn how to safeguard your designs and stay ahead in the market by understanding intellectual property in industrial design. Get expert insights and tips now.

read more
product design planning

Applying the Principles of Minimalism in Product Design

Discover how to integrate minimalism into your product design with essential functions, streamlined form, high-quality materials, and optimal user interaction.

read more
environment

Sustainable Practices in Industrial Design and Manufacturing

Explore key sustainable practices in industrial design and manufacturing, from responsible material sourcing to energy efficiency.

read more
recycling materials

Designing for the Circular Economy: Embracing Reuse and Recycling

Learn about designing products for a circular economy: reuse, recycling, waste reduction, and energy efficiency for sustainability.

read more
product prototyping

Understanding the Importance of Prototyping in the Design Process

Explore how prototyping drives innovation, turning ideas into functional products that exceed expectations and thrive in competitive markets.

read more
metal material for Product design

Exploring Materiality: Choosing the Right Materials for Product Design

Choose suitable materials for product design: functionality, durability, aesthetics, cost-effectiveness, sustainability, user experience, and compliance.

read more
product manufacturing v2

Understanding the Importance of Quality Control in Manufacturing

Discover the role of quality control in manufacturing for compliance, production optimisation, cost reduction, liability mitigation, and customer satisfaction.

read more
3d printing prototype

Innovations in 3D Printing and Its Role in Industrial Design

Explore the evolution of 3D printing, its role in industrial design, and how innovations in this technology are reshaping manufacturing processes.

read more
CAD in product design

Understanding the Role of CAD in Product Design

Explore the transformative impact of Computer-Aided Design (CAD) on modern product design, revolutionizing the innovation process in various industries.

read more
Product Design Manufacturing

Understanding How Design for Manufacturability (DFM) Works

Unlock efficient manufacturing with Design for Manufacturability (DFM). Learn principles, benefits, and examples. Engage with design experts for optimal results.

read more
industrial design products 1

The Intersection of Art and Function in Industrial Design

Discover industrial design's dynamic blend of creativity and innovation, shaping a world where functionality, culture, sustainability, and emotion converge.

read more
industrial design products

A Quick Look at the Evolution of Industrial Design

Discover the history and future of industrial design, from Bauhaus to 3D printing. Explore the influences shaping this creative and innovative field.

read more
rapid prototyping

6 Benefits of Rapid Prototyping in Product Design and Manufacturing

Revolutionise product development with rapid prototyping—swift, cost-efficient, collaborative, flaw-detecting, customisable, and streamlining processes.

read more
Product design for people with disabilities

Designing for Accessibility: Inclusivity in Industrial Design

Dive into inclusive industrial design, prioritising user needs, universal principles, ergonomics, accessible materials, and intuitive controls.

read more
successful executive asia young businesswoman smart casual wear drawing writing using pen with digital tablet computer thinking inspiration search ideas working process modern office

Navigating Entrepreneurial Passion in the Realm of Product Development

Some of the best things ever made often start out as an inspirational idea. It could be because the person with the idea noticed a glaring need that was never addressed, or maybe was not addressed satisfactorily. Many people are often moved by the idea that "this could always be made better", and this idea also happens

read more
business presentation

Mastering the Complex Landscape of Product Development Challenges

In and of itself, product development is no simple feat. To the untrained eye, it involves masterful planning, complex processes, requiring accurate mathematical precision, and a good amount of monitoring when the actual production gets underway. A new product is actually the result of hundreds, if not thousands, of ho

read more
bulb with speecch bubbles

Navigating the Art of Novel Product Ideas in the Modern World

Considering the modernity of the world today, figuring out an idea for a new product is both severely limiting and potentially limitless. It is limiting in that the way product development has shaped throughout the years, manufacturers have created almost something for everything, making ideas for new products somewhat

read more
online marketing

What Goes into New Product Development?

Ask anyone who is into new product development and they will mostly agree: bringing in a new product from idea to reality is both the most wonderful thing and the most nerve-wracking thing in the world.

read more
Product concept testing team

The Role of Collaboration and User-Centered Product Design

Collaboration and user-centred design are integral to the country's design process, helping designers create functional and visually appealing products while meeting consumers' needs.

read more
emotional connection

Designing for Emotional Connection: How to Create Products That Resonate

Designers who prioritise emotional connection in their work may see more significant results in customer satisfaction, loyalty, and business success.

read more
product manufacturing

A Guide to Understanding the Manufacturing Process (+Steps and Types)

Manufacturing consulting is a crucial component of the product development process that contributes to the efficiency and competence of the entire procedure.

read more
3D model designs

A Quick Guide to Product Design: Deeper Understanding of What Your Product Designers Do

A product designer understands what it takes to produce a functional and aesthetically pleasing design. Creating a successful product design requires much effort, but another issue is rectifying faults and consistently staying current with new trends.

read more
Pro Dev with Chinese manufacturers 1

A Quick Guide to Understanding the Phases of Product Development

Every path to a final product during product development is diverse, and each sector has challenges while innovating. The process of product creation necessitates consistency and balance for most businesses. Entrepreneurs who want to be profitable and relevant must always come up with and produce new items that succeed

read more
From Ideation to Manufacturing Product Development Guide

From Ideation to Manufacturing: Product Development Guide

If you've decided to bring your idea into development into a product, understanding the process associated with it can help you understand behind the scenes better.

read more
Product Compliance

10 Best Practices for Management of Product Compliance

Product Compliance Management monitors future regulations to ensure that your systems, team, and processes are prepared for them. Improve your Product Compliance Management with the following practices.

read more
People using industry disrupting innovations

How To Create An Industry-Disrupting Product

Disruptive innovation spurs growth and finds new and better ways to solve problems. Understand your industry before creating a disruptive marketing strategy.

read more
421A2070

12 Steps of the Product Design Process

A product design process is essential for creating high-quality, user-friendly products. Following a well-defined step-by-step process, you can create visually appealing products that work well for their intended purposes. Creating a new product should be as smooth and straightforward as possible.

read more
Facial Recognition

Facial Recognition: The Future of Biometrics Security

If you are a fan of spy movies, you will find gadgets not yet invented come to life. Fingerprint scan. Voice activation. Facial recognition

read more
a person scanning a QR Code for cashless payment

How QR Codes are Transforming the Contactless World

Quick Response (QR) Technology is an advanced innovation that became a readily available solution. It’s a type of barcode that is read by a digital device and can store information in the form of a series of packed pixels.

read more
new product launch

7 Ways to Identify a Winner Product Idea

Only a fraction of thousands of products launched every month succeed. To guarantee that your product idea will succeed, it should gain traction once it is out in the market.

read more
Design production Mass manufacturing

Find a Good Manufacturing Company: What You Need to Know

Unleash your innovative ideas with the right manufacturing company. Explore types of partners, essential considerations, and the path to turning your vision into reality.

read more
Dual level cabin

Exploring Vertically Staggered Airplane Seating

Discover the innovative concept of vertically staggered aeroplane seating and its potential benefits for airlines and passengers. Explore how this alternative seating arrangement can maximize space utilization, enhance comfort, and potentially revolutionize the passenger experience.

read more
Product Design and Parts Christchurch

Benefits of Rapid Prototyping You Should Know

All products resulted from conceptualising, designing, and prototyping hours before they hit the market.

read more
brainstorming for product design customer journey

What is Product Lifecycle Management and It's Benefits?

Discover the concept of Product Lifecycle Management (PLM) and explore how it can benefit businesses in terms of longevity, market insights, consumer behavior, and brand sustainability.

read more
Product manager v2

A Comprehensive Guide to Product Design

The term "product" can evoke a wide range of imageries in mind. When you walk into a retail store, you pick up products—things that satisfy your needs and want.

read more
product lifecycle management

Why Understanding the Product Lifecycle is Important

Gain insights into the significance of the product lifecycle and how it impacts business decisions, marketing strategies, and long-term success.

read more
product management report

Product Concept Testing

Product concept testing is a research method that involves asking your customers or target audience what they feel about the concept of a product or service before launching it.

read more
Project management

Product Management

Product management refers to a series of activities that deal with managing a product's lifecycle. The product management job starts right from planning for a new product.

read more
CAD

Benefits of CAD Design in Product Development

Time is money, as the old saying goes, so heightened productivity will positively impact your corporate bottom line.

read more
Los Angeles Product Design

A Complete Guide to Industrial Design Storyboard

A storyboard can help you predict the outcome of your product. It'll help you visualise the users' experience with the product.

read more
marker rendering of product designers

From Idea to Marker Rendering: Product Designers Guide

Whether you're working alone or with a team of designers and product managers, having a clear picture of the product you're creating is vital to the success of the project.

read more
Product design Concept

What is Product Design and How Does it Work?

Every step in the product design process involves detail-oriented expertise combined with efficient project management and today's best methods and software platforms.

read more
product manufacturing work

How Does Product Manufacturing Work

Bringing your vision for an original product to reality is undoubtedly one of many business owners' biggest hurdles.

read more
3D Product Design

What to Expect When Working with an Industrial Designer?

Industrial design is a field of design that involves creating and developing products that are not only functional but also aesthetically pleasing, safe, and user-friendly.

read more
marketing team getting to know their target market v2

Elevating Product Innovation: The 7 Stages of Product Innovation

In this article, we will explore the 7 stages of product innovation, from idea generation to launch. We will also discuss where to manufacture a new product and the importance of working with a product design services company.

read more
User centred product design and development

Why User-Centred Design is Crucial to Product Development Success

Design is all about problem-solving, and people-centred design approaches prioritise the user as the central element of the design process.

read more