Every path to a final product during product development is diverse, and each sector has challenges while innovating.

The process of product creation necessitates consistency and balance for most businesses. Entrepreneurs who want to be profitable and relevant must always come up with and produce new items that succeed in the market and provide significant value to their target market.


What is Product Development?

Product development is the entire process of bringing a product to the market. It also includes bringing an old product to a new market and updating an already existing product.

This process entails determining the market's demands, envisioning the product, creating the product roadmap, releasing the product, and gathering customer feedback.


product design development

New Product Development (NPD)

An essential component of Product Design, New Product Development (NPD) is bringing a novel product concept to market.

The procedure doesn't finish until the conclusion of the product life cycle. By upgrading or including new features, you may iteratively create new versions while continuing to gather customer input.


7 Phases of Product Development

A product goes through different phases, from the original concept to the final market launch. Tasks are divided up in this manner to facilitate cross-departmental cooperation.


Phase 1. Ideation

Product Ideation, also known as brainstorming, is the initial step of developing a new product. Since the new product is still a concept, this step is sometimes referred to as concept generation.
The SCAMPER Model aims to provide seven practical approaches to finding innovative ideas and solutions.

S - Substitute - Choosing whether to replace one step of the process with another is usually the main topic of debate at this point. The replacement strategy typically offers additional options, so decision-makers can select alternate courses of action before taking the ultimate step.

C - Combine - A more effective output may be produced by combining two or more concepts, phases of the process, or products according to the combined approach.

A - Adapt - The term "adapt" describes a brainstorming session when ideas are adjusted or improved for a better result.

M- Modify, Minify or Magnify - The technique refers to changing the process to unleash more innovative capabilities or solve problems.

Modify: Change.

Magnify: Make it larger.

Minify: Make smaller

P - Put to Another Use - This involves employing commonplace items or methods for a different use or repurposing materials to address issues.

E - Eliminate or Elaborate - This seeks to locate the process elements that may be removed to enhance the process.

R - Reverse - This is used to investigate the creative possibilities while altering the process sequence.

With the help of the SCAMPER Model, you may create fresh interpretations of current concepts or modify them to fit a different target market or issue. Understanding the market's potential may also be improved by utilising information from the business analysis.


Phase 2. Research and Validation

A key component of product development is research. You could do a feasibility study or determine whether or not your suggested idea is a worthwhile investment.

It ensures you don't waste time, money, or effort producing a product or service that no one will buy. The opinion of a sizable, objective audience on whether or not they would purchase your goods is crucial.

Competitive analysis will invariably be used in validation and research. There are competitors present if your concept or market segment has the potential to gain market share.

Evaluate the demand for your product and the intensity of the competition using the data gathered through product validation and market research. It will be crucial to determine your competitive edge to determine what potential consumers like and dislike about you and your competition.


Phase 3. Planning

Product planning outlines a new product's key attributes, target market, and timetable for development. Companies may start their product development journey with a clear idea of what to do and for whom by having a product plan. A clear product plan helps ensure that you're moving towards your goal of releasing your product.

A sketch of your finished product is the ideal starting point for planning. The drawing should be as thorough, with labels describing the many features and functions. Create a comprehensible diagram that will explain your product and make a list of the items or components required using your diagram.

You should consider your product's sale price, category, and components. Before moving on to the sourcing and price phases, consider your items' packaging, labelling, and general quality. These factors will influence how you sell your goods to your target market.


Phase 4. Prototyping

Producing a finished product to serve as a sample for mass manufacturing is the goal of the Prototyping Phase of the product development process. Prototyping often entails testing numerous iterations of your product while gradually removing possibilities and improving upon existing designs until you are happy with a final prototype.

Testing a Minimum Viable Product (MVP) is essential at this point. A version of your product called the MVP has just enough features for early adopters. Early in the product development phase, it aids in validating a product concept. Doing this may improve the product and make it more useful for your target market.

Additionally, it enables product managers to iterate and makes tiny, gradual adjustments to the product by allowing them to acquire customer input feasibly.


Phase 5. Sourcing

Product sourcing is buying product inventory from a supplier, gathering the materials, and securing the partners needed for production. The businesses, tasks, and assets required to produce and deliver a good to a client are collectively called constructing your supply chain.

Standard product sourcing methods include finding a manufacturer for custom products, purchasing third-party goods from a wholesale supplier, and partnering with a drop shipper.

Whether to create your goods domestically or abroad must be made during the sourcing stage. Each alternative has benefits and drawbacks, and it would be a good idea to compare the two and see where you will benefit the most.


Phase 6. Costing

The process of figuring out the expenses needed for creating a specific product is called Product Costing. The use of components and raw materials, labour costs, and administrative expenses specific to one unit is included in this overall cost.

Add up your Cost of Goods Sold (COGS) to project a retail price using all the previously gathered data. To determine your potential gross margin, or profit, on each unit sold, you primarily have to solve for the total cost of goods sold (COGS). Decide on a pricing strategy for your product and deduct the COGS from that price.

You have to know better how much it will cost to make your product once you've finished your planning, prototyping, and sourcing.

Your raw materials, factory setup, production, and shipping expenses should be included. It would be best to consider shipping costs, import charges, and any tariffs you will have to pay to deliver your finished product to your consumer.


Phase 7. Commercialisation

Introducing new goods or services to the market is known as Product Commercialisation. Introducing or commercialising a new product is the culmination of new product development (NPD).


Before a product may be sold, its intellectual property must be protected by patents, trademark registrations, and other legal actions. Manufacturing may occur inside or be farmed out to other people's factories. When a product line is finished, marketing campaigns are used to raise awareness within the target market, which is reached through distribution networks and collaborations with merchants.

You now have a successful product ready to go into the market. The last step in this phase is to plan a product launch and release your product onto the market.


About Pro-Dev

Pro-Dev is your One-Stop Solution for Industrial Design and Product Development in Sydney. Pro-Dev works closely with all stakeholders to ensure the highest quality standard and uses independent compliance testing labs to meet compliance requirements for all the markets where the product will be sold (USA, EU, AU, NZ, Canada).

When your company needs the best industrial design Sydney offers, consider looking outside the borders for a team that delivers excellence with every project. Pro-Dev in Wellington, New Zealand, offers start-to-finish services that transcend simple build specifications to create trustworthy solutions for your brand.

Our one-stop solution to industrial design for Australia and the international community makes us an intelligent choice from ideation to commercialisation.



Sustainable Practices in Industrial Design and Manufacturing

Explore key sustainable practices in industrial design and manufacturing, from responsible material sourcing to energy efficiency.

read more
recycling materials

Designing for the Circular Economy: Embracing Reuse and Recycling

Learn about designing products for a circular economy: reuse, recycling, waste reduction, and energy efficiency for sustainability.

read more
product prototyping

Understanding the Importance of Prototyping in the Design Process

Explore how prototyping drives innovation, turning ideas into functional products that exceed expectations and thrive in competitive markets.

read more
metal material for Product design

Exploring Materiality: Choosing the Right Materials for Product Design

Choose suitable materials for product design: functionality, durability, aesthetics, cost-effectiveness, sustainability, user experience, and compliance.

read more
product manufacturing v2

Understanding the Importance of Quality Control in Manufacturing

Discover the role of quality control in manufacturing for compliance, production optimisation, cost reduction, liability mitigation, and customer satisfaction.

read more
3d printing prototype

Innovations in 3D Printing and Its Role in Industrial Design

Explore the evolution of 3D printing, its role in industrial design, and how innovations in this technology are reshaping manufacturing processes.

read more
CAD in product design

Understanding the Role of CAD in Product Design

Explore the transformative impact of Computer-Aided Design (CAD) on modern product design, revolutionizing the innovation process in various industries.

read more
Product Design Manufacturing

Understanding How Design for Manufacturability (DFM) Works

Unlock efficient manufacturing with Design for Manufacturability (DFM). Learn principles, benefits, and examples. Engage with design experts for optimal results.

read more
industrial design products 1

The Intersection of Art and Function in Industrial Design

Discover industrial design's dynamic blend of creativity and innovation, shaping a world where functionality, culture, sustainability, and emotion converge.

read more
industrial design products

A Quick Look at the Evolution of Industrial Design

Discover the history and future of industrial design, from Bauhaus to 3D printing. Explore the influences shaping this creative and innovative field.

read more
rapid prototyping

6 Benefits of Rapid Prototyping in Product Design and Manufacturing

Revolutionise product development with rapid prototyping—swift, cost-efficient, collaborative, flaw-detecting, customisable, and streamlining processes.

read more
Product design for people with disabilities

Designing for Accessibility: Inclusivity in Industrial Design

Dive into inclusive industrial design, prioritising user needs, universal principles, ergonomics, accessible materials, and intuitive controls.

read more
successful executive asia young businesswoman smart casual wear drawing writing using pen with digital tablet computer thinking inspiration search ideas working process modern office

Navigating Entrepreneurial Passion in the Realm of Product Development

Some of the best things ever made often start out as an inspirational idea. It could be because the person with the idea noticed a glaring need that was never addressed, or maybe was not addressed satisfactorily. Many people are often moved by the idea that "this could always be made better", and this idea also happens

read more
business presentation

Mastering the Complex Landscape of Product Development Challenges

In and of itself, product development is no simple feat. To the untrained eye, it involves masterful planning, complex processes, requiring accurate mathematical precision, and a good amount of monitoring when the actual production gets underway. A new product is actually the result of hundreds, if not thousands, of ho

read more
bulb with speecch bubbles

Navigating the Art of Novel Product Ideas in the Modern World

Considering the modernity of the world today, figuring out an idea for a new product is both severely limiting and potentially limitless. It is limiting in that the way product development has shaped throughout the years, manufacturers have created almost something for everything, making ideas for new products somewhat

read more
online marketing

What Goes into New Product Development?

Ask anyone who is into new product development and they will mostly agree: bringing in a new product from idea to reality is both the most wonderful thing and the most nerve-wracking thing in the world.

read more
Product concept testing team

The Role of Collaboration and User-Centered Product Design

Collaboration and user-centred design are integral to the country's design process, helping designers create functional and visually appealing products while meeting consumers' needs.

read more
emotional connection

Designing for Emotional Connection: How to Create Products That Resonate

Designers who prioritise emotional connection in their work may see more significant results in customer satisfaction, loyalty, and business success.

read more
product manufacturing

A Guide to Understanding the Manufacturing Process (+Steps and Types)

Manufacturing consulting is a crucial component of the product development process that contributes to the efficiency and competence of the entire procedure.

read more
3D model designs

A Quick Guide to Product Design: Deeper Understanding of What Your Product Designers Do

A product designer understands what it takes to produce a functional and aesthetically pleasing design. Creating a successful product design requires much effort, but another issue is rectifying faults and consistently staying current with new trends.

read more
Pro Dev with Chinese manufacturers 1

A Quick Guide to Understanding the Phases of Product Development

Every path to a final product during product development is diverse, and each sector has challenges while innovating. The process of product creation necessitates consistency and balance for most businesses. Entrepreneurs who want to be profitable and relevant must always come up with and produce new items that succeed

read more
From Ideation to Manufacturing Product Development Guide

From Ideation to Manufacturing: Product Development Guide

If you've decided to bring your idea into development into a product, understanding the process associated with it can help you understand behind the scenes better.

read more
Product Compliance

10 Best Practices for Management of Product Compliance

Product Compliance Management monitors future regulations to ensure that your systems, team, and processes are prepared for them. Improve your Product Compliance Management with the following practices.

read more
People using industry disrupting innovations

How To Create An Industry-Disrupting Product

Disruptive innovation spurs growth and finds new and better ways to solve problems. Understand your industry before creating a disruptive marketing strategy.

read more

12 Steps of the Product Design Process

A product design process is essential for creating high-quality, user-friendly products. Following a well-defined step-by-step process, you can create visually appealing products that work well for their intended purposes. Creating a new product should be as smooth and straightforward as possible.

read more
Facial Recognition

Facial Recognition: The Future of Biometrics Security

If you are a fan of spy movies, you will find gadgets not yet invented come to life. Fingerprint scan. Voice activation. Facial recognition

read more
a person scanning a QR Code for cashless payment

How QR Codes are Transforming the Contactless World

Quick Response (QR) Technology is an advanced innovation that became a readily available solution. It’s a type of barcode that is read by a digital device and can store information in the form of a series of packed pixels.

read more
new product launch

7 Ways to Identify a Winner Product Idea

Only a fraction of thousands of products launched every month succeed. To guarantee that your product idea will succeed, it should gain traction once it is out in the market.

read more
Design production Mass manufacturing

Find a Good Manufacturing Company: What You Need to Know

Unleash your innovative ideas with the right manufacturing company. Explore types of partners, essential considerations, and the path to turning your vision into reality.

read more
Dual level cabin

Exploring Vertically Staggered Airplane Seating

Discover the innovative concept of vertically staggered aeroplane seating and its potential benefits for airlines and passengers. Explore how this alternative seating arrangement can maximize space utilization, enhance comfort, and potentially revolutionize the passenger experience.

read more
Product Design and Parts Christchurch

Benefits of Rapid Prototyping You Should Know

All products resulted from conceptualising, designing, and prototyping hours before they hit the market.

read more
brainstorming for product design customer journey

What is Product Lifecycle Management and It's Benefits?

Discover the concept of Product Lifecycle Management (PLM) and explore how it can benefit businesses in terms of longevity, market insights, consumer behavior, and brand sustainability.

read more
Product manager v2

A Comprehensive Guide to Product Design

The term "product" can evoke a wide range of imageries in mind. When you walk into a retail store, you pick up products—things that satisfy your needs and want.

read more
product lifecycle management

Why Understanding the Product Lifecycle is Important

Gain insights into the significance of the product lifecycle and how it impacts business decisions, marketing strategies, and long-term success.

read more
product management report

Product Concept Testing

Product concept testing is a research method that involves asking your customers or target audience what they feel about the concept of a product or service before launching it.

read more
Project management

Product Management

Product management refers to a series of activities that deal with managing a product's lifecycle. The product management job starts right from planning for a new product.

read more

Benefits of CAD Design in Product Development

Time is money, as the old saying goes, so heightened productivity will positively impact your corporate bottom line.

read more
Los Angeles Product Design

A Complete Guide to Industrial Design Storyboard

A storyboard can help you predict the outcome of your product. It'll help you visualise the users' experience with the product.

read more
marker rendering of product designers

From Idea to Marker Rendering: Product Designers Guide

Whether you're working alone or with a team of designers and product managers, having a clear picture of the product you're creating is vital to the success of the project.

read more
Product design Concept

What is Product Design and How Does it Work?

Every step in the product design process involves detail-oriented expertise combined with efficient project management and today's best methods and software platforms.

read more
product manufacturing work

How Does Product Manufacturing Work

Bringing your vision for an original product to reality is undoubtedly one of many business owners' biggest hurdles.

read more
3D Product Design

What to Expect When Working with an Industrial Designer?

Industrial design is a field of design that involves creating and developing products that are not only functional but also aesthetically pleasing, safe, and user-friendly.

read more
marketing team getting to know their target market v2

Elevating Product Innovation: The 7 Stages of Product Innovation

In this article, we will explore the 7 stages of product innovation, from idea generation to launch. We will also discuss where to manufacture a new product and the importance of working with a product design services company.

read more
User centred product design and development

Why User-Centred Design is Crucial to Product Development Success

Design is all about problem-solving, and people-centred design approaches prioritise the user as the central element of the design process.

read more